Baton Rouge Riverfront Master Plan


North Boulevard Town Square/Galvez Plaza and Stage
North Boulevard Town Square is the first project of the Baton Rouge Riverfront Master Plan to be implemented. Following considerable public outreach and consultation with community stakeholders, the Preferred Design was presented on May 28, 2009. The overall Town Square design, the three main areas of the linear site and key component elements are represented in plans, sections and perspective renderings which follow.

North Boulevard Town Square, bound by River Road to the west, Fifth Street to the east and building facades north and south of the boulevard, is envisioned as the social and cultural heart of Baton Rouge. Town Square is comprised of three areas. The West Promenade is a tree-lined pedestrian corridor along the widened walkway in front of the Old State Capitol leading from River Road to the Square. The East Promenade is a pedestrian corridor under the mature live oak trees leading to Fourth Street Plaza and Hebe Plaza. The Square is the focus of activity with the Town Lawn, Live Oak Plaza and Beacon Plaza, notable for a 35-foot multi-media tower located at the Third Street/RiverCenter axis and clad with programmable digital media panels showing upcoming Baton Rouge events, transit and weather information, local news and televised events. All three spaces will include a sound system and WiFi for outdoor Internet access. Reconfigured streets, including North Boulevard, St. Louis Street and St. Ferdinand Street, provide almost an entire acre of extra public space for pedestrians in Town Square. Intersections are designed as smooth, curbless environments that enable safe and easy movement by the elderly, disabled, very young and large crowds. Water features around the Beacon and along the Town Lawn cool the spaces during the day, while bands of light in the pavement and grids of lights in overhead cables softly light the spaces at night. The Beacon, made of glass panels, will glow at night and, for very special events, will emit a beam of light into the sky to signify activity. Café seating, as well as benches and game tables, are provided in plaza areas. The Town Lawn will be used for relaxation, games and to view movies and other showings projected from the Beacon across the length of the lawn to a large screen on the Pavilion at Fourth Street. Many other smaller spaces create opportunities for spontaneous meetings and gatherings, as well as individual reflection, lunches and Internet activities. Whether gathered together for a large parish-wide event or stopping to relax in the middle of a hectic day, citizens of Baton Rouge will have an amazing place to be – North Boulevard Town Square, the Heart of Baton Rouge.

Galvez Plaza and Stage
As part of the Riverfront Master Plan, Plan Baton Rouge II and North Boulevard Town Square, a special event stage would be created to provide a venue for large events in the heart of Downtown. This structure would become a signature landmark and designed as a connection to North Boulevard Town Square and the City Hall Campus.

The redesign of Galvez Plaza and an addition of a permanent stage would provide Downtown with a first-class outdoor entertainment venue. The initial plaza concept of expanding over the B1 parking and constructing a permanent stage will provide the adequate space to attract regional performances for our community. This project would serve as an excellent corridor connecting many of the civic and cultural attractions Downtown has to offer. These attractions include – City Hall, North Boulevard Town Square, River Center Library, Old State Capitol, River Center Convention Center Expansion, the Shaw Center for the Arts, Repentance Park and the Arts & Entertainment District.

Tower Scene   Town Square Aerial

East Promenade   East Promenade

The Square   The Square

West Promenade   West Promenade

View the West Promenade Movie [9.8 MB]
View the Square Movie [24.6 MB]
View the East Promenade Movie [8.9 MB]
View the Beacon Tower Movie [2.6 MB]

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  Downtown Development District